A lot of bloggers are mentioning SalesWorks' appearance at DEMO.  Jim Forbes posted Demo 2007's Tasty Treats-- Another Tour de Force in which he elaborates on why he thinks SalesWorks is great for the market.  He even personalizes it: 

My favorite small business guy is in the motor cycle accessories business. If you live in northern or north Central California and bought a pair of silk glove liners, after market motorcycle grips, replacement mirrors, light bulbs, or a CobraLink locking device, for your bike or scooter, you’ve probably bought one of the products he sells.

This guy, knows his customers and in some instances he’s worked with them since they worked in their parent’s motorcycle dealerships as teens. Customer relationship management?

Hey, he doesn’t need a computer to remember their birthdays, or to inquire about the health of their ubiquitous shop tabby or calico mousers or much  less their last order was.

That’s because he sees his customers at least once a week as he works his way relentlessly along his route. But, after using a complex vertical application that takes up hours of his time without generating sales, he’s slowly coming around to the idea of acquiring an application that helps him become more efficiently on his route and increases his sales. SalesWorks is what I’m going to recommend to him.

Dave and I met with a person a number of weeks ago to discuss SalesWorks.  In the course of the conversation, we could see this person getting excited about SalesWorks and he made statements similar to Jim's about wanting to recommend SalesWorks to small businesses he knows and works with.

I think we all know someone who owns or works for a small business and really could use help to make their business run the best it can...That's why we're so excited about SalesWorks.